NFT “invaded” the entertainment industry. Has your Idol released NFT works?

4 min readJun 19, 2021

NFT market has also been sluggish recently affected by the downturn in the cryptocurrency market.
According to data of OKLink, as of June 16, the number of single-day NFT transactions on Ethereum fell to 2,388. This data has been stable at around 3,000 recently and the daily transaction volume is only 3.8 million US dollars, which is more than 3,000 compared to the beginning of May.
The peak value of ten thousand US dollars, the decline is close to 90%.

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However, the NFT does not affected by the market downturn to break the circle. NFT works based on the blockchain platform are unique, non-tamperable and can be stored forever. The celebrities, well-known athletes and many other supporters in the film and television entertainment attracted by these advantages to make their own works and surroundings into NFTs for fan promotion.

In China, although the regulatory has been suppressing hype of cryptocurrency, it has always attached importance to the development and application of blockchain technology.

On June 7, the Ministry of Industry and Information Technology and the Office of the CAC ( Cyberspace Administration of China ) jointly issued the “Guiding Opinions on Accelerating the Application of Blockchain Technology and Industrial Development” aimed at promoting the development of blockchain technology, serving the real economy in government affairs, people’s livelihood, smart city construction and other scenarios to exploit the value of blockchain to create a trusted network.

NFT is spreading through music records, tickets, celebrity posters, star cards and other carriers that have certain collection value. Blockchain technology and applications are reaching the general public through NFT.

NFT has become one of landing scenarios of the blockchain

As of 5 pm on June 17, data shows that the market value of the NFT sector in the cryptocurrency market is US$18.8 billion and the 24-hour transaction volume is $2.22 billion.
At the same time, the market value of the DeFi sector was US$82 billion, and the 24-hour transaction volume was $28.4 billion.

From the perspective of market value scale, the value of NFT is still far from DeFi, but from the perspective of practical applications, NFT has become the core landing scenario of blockchain now with DeFi and storage.

Driven by the wealth effect, more and more artists and entrepreneurial teams who love crypto technology are pouring into the NFT field to expand into new territories. According to decrypt, even Dogecoin co-founder Billy Markus is also selling a series of NFT inspired by DOGE.

Recently, there are media reports that Facebook founder Mark Zuckerberg’s sister Randy Zuckerberg will also enter the NFT field. She will serve as an outside director and strategic consultant of IzMedia, a digital design and development group in the United States and plans to carry out SPV (Special Purpose Entity) projects related to Metaverse and NFT.

Naturally, there is no shortage of digital artists and companies that pay attention to NFTs in China.

Recently, crypto artist Song Ting participated in the World Ocean Day and Music charity special project jointly launched by Tencent Music Entertainment TME and WWF, it created a series of song covers for Zhang Yunlei, Jiao Maiqi, Nai Wan, and Chen Jingfei. The four musicians contributed their own photos of the beach and the ocean photos collected by WWF from volunteers.

The photo was created by Song Ting through the collaboration of human and AI uploaded to Tencent’s blockchain product “Zhixin Chain” for permanent preservation. Jiao Maiqi’s new song “Trash by the Sea” has been released and it is also on Weibo’s hot search.

NFTCastle: A Top stream IP + cutting-edge copyright asset aggregator and Asian user-friendly trading platform in Metaverse.

Top stream IP + cutting-edge copyright asset aggregator will consist four main part: NFT marketplace, an on-chain museum and exchange center called CyberSpace, an NFT pledge platform called CyberPledge, and an specialized NFT issuance platform call CyberSpecial. In the future, the will be expanded according to market demand, to meet the needs of more collectors interested in NFT artworks.

Asian user-friendly has integrated 100 Chinese artists and collected more than 30,000 contemporary works as a reserve library. NFTCastle is also build a marketplace for Asian user that is easy to use and trade .

NFTCastle Marketplace will arrive very soon. Stay tuned.

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At NFTCastle, NFT trading and financial platform developed on Punk.Network on Polkadot.

NFTCastle, an NFT trading and financial platform developed on Punk.Network, integrates diversified financial services.